Our company’s founder Vassilios H. Varsos left Kastriotissa, Fokidos with his brother and came to Athens.
At the age of 16, he opened a milk product shop at the corner of Panepistimiou and Santaroza Street in Athens.
Varsos was flourishing as it employed 24 people and had one of the largest refrigerators at the time, with 20 blocks of ice.
In 1922 was decided to move the business in the center of Kifisia because at that time its people had the major buying power
1940 - 1950
During the harsh times of the German Occupation many Athenians came to live in Kifisia, as it was easier to find food. During this time pure milk was very hard to find as it was usually watered down. Varsos Kifisia, out of respect to its clients, received the milk from the producers and immediately distributed it to its clients, thus guaranteeing that it was pure and clean. This responsible attitude and honesty created many constant and exclusive customers.
Konstantinos Varsos, the son of the founder expanded the company’s business before the war, with cheese producing units in Aliveri, Oropos and Kalavryta, which he kept until 1950.
Konstantinos Varsos gave a new impetus to the company, as for the very first time in Greece, he imported cows from Holland. A Dutch cow yielded 35-40 kgs of milk, while a Greek one yielded only 8-10 kgs. Of course, the Dutch sold only cows and no bulls as to keep their exclusivity. Konstantinos as he was a very clever businessman, he managed to buy some pregnant cows during his trips to Holland. Most of them lost their calves during their steamship journey, but of the few saved, he managed to get two bulls. He now had the ability to reproduce and improve the breed, something that was a revolution for farm management and milk yield.
In 1965, George and Vasilis Varsos took over the management, and the development and progress of the company continued.
1967 - 1968
The company purchased machinery, which resulted in a much improved production process and an even higher quality of the final product. It is worth noting that the Germans copied combinations and uses of the machinery during one of their visits to the workshop, and then incorporated these changes in their new machines.
The new generation Konstantinos and Antonis has already implemented innovative ideas combined with traditional authorities, for the response of Varsos Kifisia in the extremely challenging market, the technological progress, the Internet and the social media.